The Power of the Press
When Tracy LeRoux launched an advertising agency in 1999 in Providence, she had no idea the importance real estate would play in her career.
“I understood consumer behavior and was always good at selling,” she explains. Her advertising business took off right away and while she had a real estate license, it took a back seat to the agency for fifteen years. After she was featured on the cover of Adweek, featured in AdAge, named a “40 Under 40” in Providence Business News in 2005, and quoted in The Wall Street Journal, Inc., Forbes, and numerous other trade publications, there was no time for real estate, or was there?
Time to Sell
Her decision to start LINK REAL ESTATE was remarkably easy. After spending ten
years running the very successful national ad agency, Tracy landed the Pulte Homes account. As one of the nation’s largest homebuilders, Pulte had grown rapidly and hired Tracy and her firm to help them grow even more. At the same time, Pulte was expanding in southern California, and Tracy had just given birth to her daughter and was in the middle of building her dream home in Barrington. However, in the middle of it all, Tracy and her whole family uprooted and relocated to California.
“Moving her and her husband’s two businesses, an elderly dad, a baby, in-laws and figuring out what to do with a half-built home in Barrington was a challenge, to say the least,” she says. “We would be negotiating two commercial leases, places for all of us to live, and I thought it would be good for business to earn a California Real Estate license.” So in the middle of her moves that is just what she did.
Lemons into Lemonade
Five years later and after selling her company, Tracy chose to relocate back to Barrington. She began teaching marketing part-time at Roger Williams University. In that role, she helped a friend, a local realtor, position and market a multi-million-dollar home that was not selling. Her work paid off and her friend sold the home for almost $5,000,000. A few weeks later, her friend bought her lunch to say thanks.
“I was frustrated,” she admits, mainly at herself for “getting out of the game.” At that moment, Tracy realized the frustration she was feeling was her entrepreneurial spirit yearning for a new business opportunity on the East Coast. That transaction of helping her friend was the impetus for her to get her Rhode Island Broker’s license and start Link Real Estate, a boutique real estate firm located in Barrington.
“We are all about working with extraordinary people and utilizing leading marketing technology to create win/ win deals for our clients.” Link Real Estate works both residential and small- commercial clients and oversees each transaction personally. Last year alone, Tracy personally oversaw 27 real estate transactions including helping Brown Medicine procure 375 Wampanoag Trail in East Providence for $20.3 million, and guiding a first-time home buyer purchase land for $99,000 in Barrington. How can they work with such diverse clients? “We work with only a few clients at a time, so we can focus more closely on their needs,” says Tracy.
When it comes to growing the business, Tracy looks for “kindred spirits and nice people” she would like to sit and have coffee with. “We’re located above Starbucks, and coffee breaks are important,” she says. If you’re looking to buy or sell, Tracy is licensed in six states and would love the opportunity to help you reach your goals.
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