Historically, the advertising industry has been led by men or male archetypes – think Mad Men and the Marlboro Man. PMC MEDIA GROUP, distinctively made up of mostly women, is a noted example of how women can make an impact in a once male-dominated profession.
“The women of PMC were instrumental in growing the business from a smaller operation to a now sizable boutique agency serving nearly 90 clients in the New England area and nationwide,” says president Darren Jodoin. “Some of the top agencies in Boston, Los Angeles, and NYC are led by women at all organizational levels. We’re proud to be a small part of that industry shift.”
From graphic design and social media strategy to finance and project management, each female team member specializes in a designated craft to support the agency. With over 50 years of combined experience between them, this group has proven to be an exceptional asset to the business.
Natatia Jodoin has served as PMC’s chief financial officer since its inception in 2013. Both Emily Shlan (operations manager) and Beth Zell (creative director) joined the team soon thereafter in 2015. Briana Tikiryan (social media supervisor) and Brianna Ducey (social media strategist) have assisted with the expansion of PMC’s social media and digital capabilities. New to the team, Kendra Dingley (social media strategist), Taelor Washington (executive administrative assistant), and Zaria Dean (creative specialist) have started their careers after recently graduating college. These new additions to the team came as a result of the growing need to expand PMC’s bandwidth after moving to a new, larger office space on Main Street in East Greenwich.
“We get the opportunity to explore our creative sides daily. Whether that involves developing branding concepts and designs for a business or finding a unique way for our clients to engage with consumers on social media,” says Emily. “But most importantly, our jobs are fun.”
PMC Media Group • 694 Main Street, East Greenwich. • 401-667-7777