Squeeze Brings Customized Massage Experience to Providence with New App and Opening

Experience a fresh approach to self-care in Wayland Square starting April 12


As we step into an age where wellness and self-care have evolved from being seen as luxuries to essential parts of our lives, Squeeze is preparing to open a Northeast location right in Providence’s Wayland Square. The visionary team behind Drybar, known for transforming hair styling, introduces Squeeze, with sights set on revolutionizing the massage industry. By drawing on their successful disruption of the hair care industry, the business model aims to offer high-quality, personalized massage services at affordable prices. Squeeze sets itself apart through an innovative, app-driven approach, ensuring a seamless and calming experience from the moment one steps inside.The Squeeze app caters to every aspect of the massage experience, enabling customization of pressure, music, and lighting. A simple tap of the "Ready" button signals readiness to the therapist, facilitating a smooth start to the session.

The customization journey at Squeeze extends far beyond initial preferences, acknowledging the unique nature of each individual's body. The treatments are carefully designed to address specific needs, offering visitors the choice between oil or lotion, along with enhancements such as deep tissue massage, heat therapy, percussion therapy, and aromatherapy. With new offerings expected to be introduced throughout the year, the Squeeze experience continues to expand and develop.

Central to Squeeze's ethos is a profound dedication to expertise. The brand boasts a diverse team of massage therapists, each with their own area of specialization. Whether seeking relief from chronic pain, prenatal support, or simply a way to unwind tight muscles, guests at Squeeze can trust that they are in skilled hands. This emphasis on quality and specialized care ensures a straightforward path to the perfect massage, culminating in a serene and joyful experience with each visit. Learn more at or follow on Instagram at @squeeze. 129 Wayland Avenue, Providence


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