SHOP: PVD Vendor Market Faves Milkcan Industries and Parched Join Forces for New Fox Point Store

March 2022


If you’ve attended an artisan market in Providence, chances are good that you’re familiar with the work of both Jenna Goldberg, AKA Milkcan Industries, and Bradley DiFoggio and Paul Lambert, AKA Parched. Both brands make apparel and accessories with Little Rhody as the subject. As that ol’ familiar tale goes, when coronavirus hit, all were left scrambling for other opportunities. “Opening a brick and mortar during a pandemic is a crazy proposition, but a friend of mine had a space in Fox Point that she was getting ready to fix up and put on the rental market,” says Goldberg, who walked right up to DiFoggio at a show and asked if Parched wanted to share a store. “We felt our work complemented each other more than competed,” she says. After months of prepping with renovations, DiFoggio and Goldberg got to work making cabinets and fixtures that could maximize the small space. In October, The Matchbox opened its doors. “I wanted to make it look like a sweet old store that had been there forever,” says Goldberg. “It’s still a work in progress but we are looking forward to making more Rhode Island merch and getting to know the community. We hope to be here for a long time.”


The Matchbox163 Brook Street • @thematchboxri


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