In our September cover story (“Everything’s Waiting For You” by Karen Greco), Kristen Adamo, president of GoProvidence AKA the Providence Warwick Convention & Visitors Bureau (PWCVB), explained how the pandemic changed her job. “Before, it was really about marketing the things we have. Then during the pandemic, and going forward, it became about helping to develop the things we need. We can’t just promote the things that are happening in Providence anymore; we have to help create them.”
And create them they have. From December 1-3, a brand-new evening event called Three Nights of Lights, designed to draw people to the city, will launch with three partial WaterFires, a series of activities centered around the illumination of many of the city’s murals, three performances by an international ice dancing company, and holiday tree lightings. Recent additions include a holiday market and Santa’s Village with a toy drive benefiting the families of Providence nonprofit Children’s Friend.
The PWCVB event is a collab between WaterFire Providence, The Avenue Concept, FirstWorks, and the City of Providence. Many surrounding businesses are expected to join the fun by creating signature specials and promotions that connect to the experience. “December is typically the slowest month for Providence hotels. We plan to market the weekend across the Northeast region,” says Adamo. “We also encourage neighborhood associations, arts and cultural organizations, and others planning holiday events any time during the season to enter them at ThreeNightsofLights.com. We all want this to be a citywide initiative that brings visitors to every corner of the city.” |
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