Pretty is not often a word one might hear when describing beer cans, but at Providence’s Long Live Beerworks, it is co-owner Jessica deBry’s mission to make the vessel as appealing to the eyes as it is to the taste. For over a decade, she worked at a design firm in Cambridge, Massachusetts, spending her mornings and evenings commuting and often stuck in Boston traffic. Now, she is the designer behind the printed labels of the brews that debut in Long Live’s Sprague Street taproom.
The designs are the brainchild of a partnership. Armando DeDona, co-owner and brewmaster, creates the flavors and the names of each beer. The taste and the name act as mini design prompts for deBry when creating the labels. Bright, bold colors and mesmerizing patterns are flagship to a brand that does not offer flagship brews. “The cans are nice little packages of moments that get designed,” deBry says, because the company focuses on a rotating menu of beer, constantly brewing, designing, and releasing new drinks every few weeks; this is why designs are printed on labels, not directly onto cans.
The fleeting life of the brews has not hampered the company’s success. Long Live Beerworks opened in 2016 when beer laws in Rhode Island were not conducive to small businesses, and has since grown, now encompassing a bigger Providence location, a new Boston taproom, and merchandise designed by deBry, from stickers to clothing and glasses. The pair will celebrate the eight-year anniversary of Long Live in early January with an anniversary beer and label, special merch, bottle releases, and week of events. 40R Sprague Street, LongLiveBeerworks.com
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