Plucky is a perfect word to describe Keriann Koeman. Along with attributes like warm, kind, and savvy, this Massachusetts native is spirited and brave. Whether it’s trusting her gut to become part of a flower farming duo, moving said flower farm more than twice, or keeping a business blooming during a pandemic – all while chasing a toddler – Keriann is up for the challenge with a bright smile.
While living in Virginia, Keriann placed an ad for a roommate; what she found was Jeroen Koeman, a fourth generation tulip farmer from Holland wanting to improve his English. The two fell in love, married, and did what any couple would do...embark on a search for a giant patch of dirt to start a tulip farm. They landed in Johnston, leasing land while commuting from an apartment in Providence.
Due to Keriann’s astute marketing efforts, WICKED TULIPS FLOWER FARM became an instant sensation. With a PYO model, wrapping stations, a spot for photo sessions, and more, a sleepy patch was now a traffic-making destination. Four years in, it was time to give the soil at Snake Den a rest and the Koemans moved to South County where they expanded from five acres to seven. Flower fans anticipated the grand opening – and then lockdown hit. No shrinking daisy, Keriann got to work coming up with alternatives on the fly including a tulip drive-thru, virtual experiences and tutorials. The farm also donated 20,000 tulips and 10,000 bulbs to first responders during COVID and others in need.
For the upcoming bloom season, find the colorful and sturdy tulips in-state with a new location across the state line into Preston, Connecticut. With an eye on future growth, Keriann has plans for a second Rhode Island location in 2023. “We are looking forward to putting down some roots,” says Keriann, who hopes for a mix of U-pick and curbside for this spring.