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10 To Watch: Jason Almeida & Sabrina Chaudhary

Stay Silent PVD & Trade Pop-Up

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Names: Jason Almeida & Sabrina Chaudhary

Occupation: Partners, Stay Silent PVD & Trade Pop-Up

Age: 26 & 27

His background: DJ and former marketing director for local sneaker chain Expressions

Her background: Freelance digital marketing coordinator for clients like B.E.T. Music Matters, DJ Paul of Three 6 Mafia and Launch Trampoline Park

“Although Providence is a diverse city, oftentimes minority communities don’t get to experience many of the great restaurants, venues or activities it has to offer because they are not marketed to, or they do not feel welcomed in those communities culturally,” says Jason “where’s nasty” (his DJ name) Almeida, one half of the event promotion and digital marketing company Say Silent PVD. He and business partner Sabrina Chaudhary aim to change that through parties, DJ nights and music showcases that emphasize creating alternative spaces for hip-hop. They’ve done it here and around the country with events like “Eggs Over,” a series of music-themed brunches at restaurants in Providence, New York City, Washington DC and Los Angeles. Their other venture, Trade Pop-Up, is a nonprofit that helps young entrepreneurs market themselves and provides free space at its Fox Point storefront for pop-up shops and other events. In the future, they hope to open a bigger, multi-use venue. In 2017, they plan to host an event every week in Providence, the biggest of which will be two summer installments of Day Trill, a free, outdoor festival. “We throw Day Trill to bring together people from multicultural backgrounds and create an alternative space,” explains Chaudhary. “We want to show that hip-hop programming can be safe and fun, and is very necessary.”

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