Who To Watch 2020

Watch Kim Anderson Get More People to Eat Their Vegetables...

Creator and Co-founder of Plant City • Co-founder of EverHope Capital

Posted

According to a 2016 Harris Poll for The Vegetarian Resource Group, 37 percent of Americans regularly order vegetarian meals when dining out, even if they’re not strictly vegetarian. “That’s a huge market,” exclaims Kim Anderson, co-founder and creator of vegan food hall Plant City.

Perhaps that’s why such a seemingly risky proposition produced immediate success. Other food hall projects have stalled out in Providence. Other restaurants have failed in the historic Mile and a Quarter building on South Water Street. And none of them were exclusively pushing vegan food. From a chef who’s 3,000 miles away.

“There was no way to know it would be successful,” Anderson explains, “but having Chef Matthew Kenney’s terrific restaurant concepts certainly helped.” It did – to the tune of 240,000 guests over Plant City’s first six months, the majority of whom, Anderson says, were not vegan or vegetarian.

Kenney is a California-based, plant-forward restaurateur who operates in 18 cities on four continents. Anderson is a serial entrepreneur who gravitates toward businesses with social conscience. She co-founded Ava Anderson Non-Toxic, an eco-friendly cosmetics company. She’s on the board of Social Enterprise Greenhouse. She’s also a co-founder of EverHope Capital, a venture capital fund investing in plant-based food companies.

For her next trick, she partnered with Kenney to create the food hall Providence didn’t know it was ready for, boasting four restaurants, a coffee shop, a market, and a community event space.

“Our sole mission is to serve creative, beautiful, delicious food in a fun and interesting experiential environment, sharing what a healthy, sustainable food system for the world can look like,” Anderson says.

Not content to simply prove what’s possible with plant-based food in Providence, she’s already looking ahead. “We are so pleased that community awareness and conversation around this issue is growing rapidly, adding to the numbers of plant-forward eaters in our state,” Anderson says. “It would be wonderful to build other Plant Cities to exponentially scale the impact.”

Comments

No comments on this item Please log in to comment by clicking here