Watch Bri Duffy Spark Change in Perception of Cannabis Culture

@bakedbrieeeee, @highsocietyri, @highskooliebus

Tell us about yourself, your connection to Rhode Island, and your work.

My partner David Macomb and I come from families scarred by addiction and trauma. Cannabis has been a lifeline and a source of healing in our battles with anxiety and depression. High Society RI is a multifaceted cannabis experiential marketing agency that connects dispensaries and cultivators with the public through direct, engaging interactions. In 14 months, we’ve hosted over 85 exclusive pop-up socials and offer the CannaBus for private parties, creating Rhode Island’s most unique, enjoyable, and safe cannabis consumption events. High Society supports restaurants in underserved communities, having generated over $100,000 in revenue for restaurant partners.

What’s your motivation for doing this work?

Our motivation comes from a deep desire to change perceptions about cannabis in public spaces. It’s hard not to see the double standard: people bring their children to buy alcohol or cigarettes, yet we face judgment for simply enjoying a joint in a public setting. We aim to create a safe, welcoming environment that helps normalize cannabis use. AURA Cannabis Co. has been the most supportive partner in this endeavor.

In what ways do you hope to leave an impact on the Ocean State in the coming year?

We’re working toward becoming Providence’s first legal cannabis consumption club with a physical location, rooted in integrity, respect, and a commitment to following every regulation and law. We want to leave a legacy here, not just as business owners, but as kids from an underserved community who stood up to create something positive.

What challenges do you anticipate having to overcome to achieve these goals?

One of our greatest concerns is the possibility that Rhode Island might limit cannabis consumption lounge licenses to dispensaries. Doing business here can feel like both a blessing and a curse – it often comes down to money and connections, and it’s the wealthy who come out on top. We’re here fighting not just for our own dreams but for our community, for people who deserve a seat at the table.

What’s your reason for optimism approaching 2025?

We’ve already moved mountains in this industry. While we do this work out of passion, it’s the joy we see at our events that fuels our optimism. We hold onto hope that Rhode Island will recognize the unwavering support we’ve given to the city of Providence and allow us to continue leading the way for cannabis events.