It’s the same Geoff’s that we know and love, just a little farther south. After nearly 40 years in the same spot on Benefit Street, Geoff’s Superlative Sandwiches encountered some unexpected leasing issues, and had to move to South Main Street. But the staff is glad to remain in the same vicinity, less than a mile away from their previous location. “We still want to keep our same atmosphere,” says Geoff’s general manager Myles Cox. And so far, it looks like they’ve been successful: the space is bright and open, with colorful handwritten menus and the traditional pickle barrel. “Tuesdays are buy one get one free and there’s been a line out the door,” adds Cox. Now that they’ve settled into their new location, they plan to increase their social media presence and employ online order platforms like Grubhub and Eat24.