Curated Cool

Lore Collection offers a wide range of gifts worth giving


Jayna Aronovitch decided to start Lore Collection as a place to share her passions. As a photographer familiar with the local gallery scene, she wanted to provide her friends and fellow artists with the kind of place they’d been looking for to display and sell their works. Armed with a knack for merchandising, Aronovitch created a space to fill that need. From its origins at the Arcade, Lore has evolved and expanded into the airy and inspired space you’ll find today on Brook Street over on the East Side. Lore showcases handmade goods from independent local makers as well as others from around the country. Aronovitch likes to be able to offer a wide range of items from housewares to jewelry to clothing, even easy-care succulent plants. She’s got an eye not only for what’s cool, but also for timelessness (and is always looking for new items, so artists and designers take note). Stop by the space to see what kinds of stuff she’s curated for the season; there’s always something new to discover.

Lore Collection
144 Brook Street